Label Style and Color Contribution to Explain Market Price Difference in Italian Red Wines Sold in the Chinese Wine Market

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5 Citations (Scopus)

Abstract

This study employs a hedonic price methodology to investigate the implicit price of individual labelling characteristics of Italian red wines sold in the Chinese market. Our results highlight the most important quality attributes (extrinsic and intrinsic) given in the label capable to explain price difference. In particular, reveal significant premium price for wine origin, identified in particular through the DOC/DOCG appellation given in the label, and for clean labels or labels with particular designs. On the contrary, a price discount has been revealed for Italian wines produced with local grape varieties and with a label characterised by warm colors. These results, partly in disagreement with other empirical evidence, contribute to enrich the existing literature in this field by providing useful suggestions both to the producers and other stakeholders operating in the wine industry.
Original languageEnglish
Pages (from-to)175-190
Number of pages16
JournalJOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING
Volume30
Publication statusPublished - 2018

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market prices
Wine
red wines
wines
Color
markets
color
wine industry
Pleasure
Vitis
stakeholders
grapes
Industry
Market price
Wine market

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Food Science
  • Marketing

Cite this

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title = "Label Style and Color Contribution to Explain Market Price Difference in Italian Red Wines Sold in the Chinese Wine Market",
abstract = "This study employs a hedonic price methodology to investigate the implicit price of individual labelling characteristics of Italian red wines sold in the Chinese market. Our results highlight the most important quality attributes (extrinsic and intrinsic) given in the label capable to explain price difference. In particular, reveal significant premium price for wine origin, identified in particular through the DOC/DOCG appellation given in the label, and for clean labels or labels with particular designs. On the contrary, a price discount has been revealed for Italian wines produced with local grape varieties and with a label characterised by warm colors. These results, partly in disagreement with other empirical evidence, contribute to enrich the existing literature in this field by providing useful suggestions both to the producers and other stakeholders operating in the wine industry.",
author = "Antonio Tulone and Antonino Galati and Maria Crescimanno and Salvatore Tinervia and Giuseppina Rizzo",
year = "2018",
language = "English",
volume = "30",
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T1 - Label Style and Color Contribution to Explain Market Price Difference in Italian Red Wines Sold in the Chinese Wine Market

AU - Tulone, Antonio

AU - Galati, Antonino

AU - Crescimanno, Maria

AU - Tinervia, Salvatore

AU - Rizzo, Giuseppina

PY - 2018

Y1 - 2018

N2 - This study employs a hedonic price methodology to investigate the implicit price of individual labelling characteristics of Italian red wines sold in the Chinese market. Our results highlight the most important quality attributes (extrinsic and intrinsic) given in the label capable to explain price difference. In particular, reveal significant premium price for wine origin, identified in particular through the DOC/DOCG appellation given in the label, and for clean labels or labels with particular designs. On the contrary, a price discount has been revealed for Italian wines produced with local grape varieties and with a label characterised by warm colors. These results, partly in disagreement with other empirical evidence, contribute to enrich the existing literature in this field by providing useful suggestions both to the producers and other stakeholders operating in the wine industry.

AB - This study employs a hedonic price methodology to investigate the implicit price of individual labelling characteristics of Italian red wines sold in the Chinese market. Our results highlight the most important quality attributes (extrinsic and intrinsic) given in the label capable to explain price difference. In particular, reveal significant premium price for wine origin, identified in particular through the DOC/DOCG appellation given in the label, and for clean labels or labels with particular designs. On the contrary, a price discount has been revealed for Italian wines produced with local grape varieties and with a label characterised by warm colors. These results, partly in disagreement with other empirical evidence, contribute to enrich the existing literature in this field by providing useful suggestions both to the producers and other stakeholders operating in the wine industry.

UR - http://hdl.handle.net/10447/281278

M3 - Article

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JO - JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING

JF - JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING

SN - 1528-6983

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