LA MULTICANALITA’ NEL RETAIL BANKING: INNOVAZIONI, STRATEGIE, RISCHI

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Abstract

The purpose of this paper is to analyse the technological and organizational innovations in the retail banking, with particular reference to the multi-channel banking business model. The key elements of this paper are the distinctive features of the application of the multi-channel model in the market of the retail banking services, the organizational and strategic implications of such innovations in the economics of banks, the main risks related to the information and communication technologies, and a make-or buy decision process for outsourcing in banking. Based on technology-driven innovation, the multi-channel retail banking provides innovative services to customers, as well as it increases operational risk.
Original languageItalian
Pages (from-to)177-198
Number of pages22
JournalANNALI DELLA FACOLTÀ DI ECONOMIA. UNIVERSITÀ DI PALERMO
VolumeLXXI
Publication statusPublished - 2017

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