La città che comunica

Research output: Contribution to journalArticlepeer-review

Abstract

Corporate image is a crucial aspect of public utility communications. Strictly speaking, it involves the image (or identity) of a company insofar as the English word, corporation, corresponds to “company” in Italian. However, in general, its semantic meaning can be used for different agencies, political parties, town councils or cultural assets. Since this issue of the magazine focuses entirely on public utility communications, we can further discuss the meaning of corporate image by considering the Irish town of Cork – the 2005 European Capital of the Culture – as an agency that promotes its cultural identity by using a series of communication strategies.
Original languageItalian
Pages (from-to)72-77
Number of pages6
JournalDIID. DISEGNO INDUSTRIALE INDUSTRIAL DESIGN
Volume16
Publication statusPublished - 2005

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