AWDA, Aiap Women in Design Award, has a long history and deep roots: in 2009 it was only Laura Moretti’s idea, in 2012 it took shape as a biennial Award curated by Cinzia Ferrara, Daniela Piscitelli and Laura Moretti, in 2015 it became international – the first step towards the worldwide dimension it would achieve in its third edition, 2017, when Carla Palladino joined the team of curators. The aim of the project, which tackles the important, though still under-explored theme of visual communication design from the perspective of women, is not to examine a protected area, or to search for peculiarities characterising women’s design methodology, but rather to travel across a territory, trying to discover its diversity at every step, by identifying a number of differences resulting from different geographical and educational backgrounds, private or public clients, social contexts in which the designers live and work.
|Title of host publication||AWDA Aiap Women in Design Award|
|Number of pages||3|
|Publication status||Published - 2018|