This paper focuses on a basic principle of Aristotle’s Rhetoric: the more a speech can hold together pleasure and knowledge the more persuasive it will be. This principle implies that, in order to be persuasive, we should not separate the emotional component from the cognitive one. Starting from the numerous examples provided by Aristotle, the paper shows that this is a cross-cutting principle, i.e. it is not limited to only one aspect of the speech but it works at all levels: logical- argumentative, lexical and syntactic. Thanks to this feature it can be considered the common thread of the whole Rhetoric as well as a good starting point for a general reflection on the persuasive power of language.
|Title of host publication||Rhetorical Arguments. Essays in Honour of Lucia Calboli Montefusco|
|Number of pages||18|
|Publication status||Published - 2015|