I vincoli organizzativi alla formazione dei sistemi turistici locali: i Club di prodotto

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[automatically translated] At the beginning of tourism development, making tourism essentially meant moving to a shorter or longer period of time not exceeding one year at a place other than from the usual and meet the need in a pleasant and functional place and with few requirements essential (to swim to the sea, walk in a different place from the usual, skiing in the mountains, etc.). Today in making tourism is increasingly important to the "what to do" and "how to do" and the town tends to be evaluated and selected on the basis of the ability to ensure satisfaction not only a tourist attraction, which ensure that tourists to move toward it, but we must ensure services, facilities and infrastructure required to do what tourists expect to do there. The critical point in the transition from a tourist resort with attractors to a destination that integrates them with a large and coordinated mix of attractions and activities aimed at meeting the demand for living consists of the organization of supply. The analytical category of "system" takes on a particular importance in tourism since the tourist's question is addressed to the territory to visit seen as a unit, or as a composite good within which flow into public goods, private goods and services to which (all) it will require coherence and integration: only in this way shows the system amalgam, which is the section that identifies a tourist destination in the proper sense. The work deals with the issue of tourism in the organization. After having highlighted the importance of both in analytical terms and in relation to specific cases of territorial development of tourism, the work has been focused on certain types of contractual relationships involving the actors of a tourist destination. In particular, the structural and behavioral conditions have been studied which may facilitate - or on the contrary can hinder - the alignment of the actions of the contractors with respect to the collective development goals. In other words, contractual forms that allow you to coordinate the action of the stockholders in accordance with the "constraints of participation" of each (private interest) and developing "collective" goals they were examined. The attention has been focused on product clubs, ie on association agreements that govern the cooperation of producers who share production protocols, brands and communication strategies. The product clubs have been analyzed from the point of view both of the conditions necessary for their training and those that must be met for their stability. In the work have been taken into consideration by some clubs experiences of product in order to deliver us out, even on the analysis above, the factors behind their success / failure.
Original languageItalian
Title of host publicationMobilità e altri comportamentei dei turisti: studi e ricerche a confronto
Pages91-100
Number of pages10
Publication statusPublished - 2010

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