Reflections on and experimentation with urban creativity as a competitive factor puttogether in recent years, starting with the works of Florida and Landry, gave rise tofurther theoretical/operative reflections aimed at providing a greater territorialdimension to the creative city, lessening the rhetorical character and increasing that ofthe concrete effects on the quality of life. In 2007 my book “Creative City: Dynamics,Innovations, Actions” identified the need for concrete evolution and pointed out thefactors that make it possible for urban creativity to become a launch pad for neweconomies and a creative force for new cities and not simply an attractive force forintellectual resources. Today the paradigm of the creative city calls for a furtherevolutive leap forward – the third – because it is capable of producing multiplicationand regeneration effects on urban development.In the current crisis situation, with the world’s GDPs dropping, the strong flows offinancial, social, and relational capital that powered urban redevelopment over the lastfifteen years are no longer available to be tapped in on in an indiscriminate manner as itseems was the case until just a few months ago. The most dynamic cities in the nearfuture will no longer be those that are able to attract urban projects driven by the realestate market, but the cities that have extensive cultural and identifying resources andthat are able to use them as the basis for creating new culture and new urban value.Revitalising cities is no longer easy opportunity for long-term investments or for usingthe financial capital gains of multinationals or sovereign funds, but the new creative cityhas to provide precious opportunities for real development – not only quantitative butmore and more qualitative – that is able to produce effects in both the domain ofcollective assets and that of private capital.
|Title of host publication||Creative Cities in Practice. European and Asian Perspectives|
|Number of pages||13|
|Publication status||Published - 2013|