The theme of cultural communication design is an extremely topical and important one, yet also one that is in continuous transformation, as may be deducted from three relevant factors, all of which regard the main actors directly: a progressive opening of cultural institutions towards the user system; a continuous reorganization of the assets structure according to consolidated criteria yet also by following possible contaminations; an increase in users’ request for culture, combined with a greater availability on their part in terms of time, movement and instances. In this context, visual communication design and its tools (which vary from visual identity systems and their declinations to exhibition and web design, and beyond) enjoy an absolutely privileged position, from which they can define common lexicons and syntaxes in order to allow institutions, assets and users to correctly dialogue with each other. This dialogue serves as a refrain for the song that should supposedly rise from the architectonic constructions aiming to become monuments, built specifically to contain our cultural assets.
|Title of host publication||Aiap Design Per 2011. Settimana internazionale della grafica. Trame e tessuti|
|Number of pages||6|
|Publication status||Published - 2011|