Autoproduzione. Dalla Proposta per un’autoprogettazione all’impresa personale

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[automatically translated] The self-production now represents a new way of doing design and sometimes of doing business. It is a growing phenomenon, since the eighties, but what exactly is it? We try to give a definition. In the literal sense, it means everything that is produced by itself. In this sense, then, the self-production of the stone exist from the era, and would refer also to the industry, with its automated systems and its great series. Strictly speaking, however - and this is what we are talking about - in the eighties some designers begin to create their own objects, that is, to self-produce independently or in parallel to the industry, with fairly advanced craft techniques, also digitized. Here, we must not understand the craft as an outdated practice that recovers the style of the past, but a way, by the designer, to produce directly what plans, taking care of the factual realization of the idea, using traditional techniques or sophisticated, no production constraints, organized, distribution ... industry. At this stage, in fact, different (young) designers, individually or in groups, trying to get exposure in magazines, when they occur at important international trade fairs (such as the Salone Satellite in Milan) worked with prototypes and objects or even unique pieces in hoping to intercept some company with which to start a working relationship; or caress the dream of founding his own personal business, as we shall see, as the first step of an organization (corporation) more complex which tends to take a joint enterprise. to produce directly what plans, taking care of the factual realization of the idea, using traditional techniques or sophisticated, no production constraints, organized, distribution ... industry. At this stage, in fact, different (young) designers, individually or in groups, trying to get exposure in magazines, when they occur at important international trade fairs (such as the Salone Satellite in Milan) worked with prototypes and objects or even unique pieces in hoping to intercept some company with which to start a working relationship; or caress the dream of founding his own personal business, as we shall see, as the first step of an organization (corporation) more complex which tends to take a joint enterprise. to produce directly what plans, taking care of the factual realization of the idea, using traditional techniques or sophisticated, no production constraints, organized, distribution ... industry. At this stage, in fact, different (young) designers, individually or in groups, trying to get exposure in magazines, when they occur at important international trade fairs (such as the Salone Satellite in Milan) worked with prototypes and objects or even unique pieces in hoping to intercept some company with which to start a working relationship; or caress the dream of founding his own personal business, as we shall see, as the first step of an organization (corporation) more complex which tends to take a joint enterprise. with traditional techniques or sophisticated, no production constraints, organized, distribution ... industry. At this stage, in fact, different (young) designers, individually or in groups, trying to get exposure in magazines, when they occur at important international trade fairs (such as the Salone Satellite in Milan) worked with prototypes and objects or even unique pieces in hoping to intercept some company with which to start a working relationship; or caress the dream of founding his own personal business, as we shall see, as the first step of an organization (corporati
Original languageItalian
Title of host publicationOpen Design. Pratiche di progetto e processi di conoscenza
Pages52-59
Number of pages8
Publication statusPublished - 2013

Publication series

NameDESIGN E CONTESTI

Cite this

Russo, D. (2013). Autoproduzione. Dalla Proposta per un’autoprogettazione all’impresa personale. In Open Design. Pratiche di progetto e processi di conoscenza (pp. 52-59). (DESIGN E CONTESTI).