[automatically translated] We live an "urban planet" in which more than half the population lives in cities, with values that reach 80% in Europe. The consolidation of the city as the prevalent form of living the world will always assign more the role of growth machine development, the engine of evolution and dynamism of communities, generating innovative lifestyles. The cities themselves as powerful attrattrici population not only from the rural areas, but increasingly from other cities and a massive flow of "creative class" through them and it feeds the regeneration and competitiveness. The creative city becomes an icon of the contemporary, recurring rhetoric to draw visions, develop policies and guiding projects and an increasing number of cities - with a rapid growth in emerging countries - which aim to equip themselves with cultural hub able to make it more livable and more attractive and dynamic. Today the paradigm of creative city calls for a further evolutionary leap - the third - it is able to continue producing the multiplier effects on urban development and regeneration. The Creative City 3.0 is not limited to being an interpretive category of economists and sociologists (the first generation), or the urban project rhetoric (the second generation), but calls for action decision makers and calls for a vigorous political and planning effort because only on the cities that will address creatively the global financial change will measure the development of nations and the wellbeing of communities. An immediate commitment to the governors and managers, planners and designers, promoters and communicators, entrepreneurs and investors will be to create cities that are desirable places to live, work, train and learn, productive and attractive places for investment. In the third generation of creative city new competitive factors are the culture capable of activating the resources of identity that is innovative, the Communication as a powerful strategic tool and Cooperation can stimulate the community to a process of co-responsibility. The commitment to the project of the new creative city is clear: to move from passive cities "attrattrice" of knowledge workers to the creative city "producer" of the new identity, new knowledge economies but also of new social geographies. To move on from a vision of creative cities essentially financial in which attract investments from capital goods elsewhere at a design vision where creativity generates new structures, morphologies and production activities fueled by the neo-bourgeoisie of flows and networks. We could call the Creattiva City to underline its generating capacity solutions, catalyst of cultures and engines of economies.
|Title of host publication||Paesaggi di rovine e paesaggi rovinati.|
|Number of pages||9|
|Publication status||Published - 2014|