An exploration of digital ride-hailing multisided platforms' market dynamics: empirical evidence from the Uber case study

Federico Cosenz; Davood Qorbani; Yokei Yamaguchi

An exploration of digital ride-hailing multisided platforms' market dynamics: empirical evidence from the Uber case study

Federico Cosenz, Davood Qorbani, Yokei Yamaguchi

Scienze Politiche e delle relazioni internazionali

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

Purpose: The purpose of this paper is to experiment a dynamic performance management (DPM) approach to explore and assess the business dynamics of digital ride-hailing platforms with a focus on both supply and demand sides, and related interplays. Design/methodology/approach: The research adopts the DPM framework supported by simulation-based experimentations for developing a systemic case interpretation of Uber Inc. and its specific business complexity. Findings: The emerging scenario analysis reveals that changes in the commission percentage for drivers and cutting prices for customers (car hailers) by competitors have significant impacts on the car-hailing industry. Originality/value: DPM and associated simulation-based analysis of the ride-hailing business may provide significant managerial decision insights and a ground base research in a relatively less-explored field within the strategic management domain.

Original language	English
Pages (from-to)	1-18
Number of pages	18
Journal	THE INTERNATIONAL JOURNAL OF PRODUCTIVITY AND PERFORMANCE MANAGEMENT
Publication status	Published - 2020

All Science Journal Classification (ASJC) codes

General Business,Management and Accounting
Strategy and Management

Fingerprint Dive into the research topics of 'An exploration of digital ride-hailing multisided platforms' market dynamics: empirical evidence from the Uber case study'. Together they form a unique fingerprint.

Cite this

@article{30d8e042a63d4c3180d77ef93610be23,

title = "An exploration of digital ride-hailing multisided platforms' market dynamics: empirical evidence from the Uber case study",

abstract = "Purpose: The purpose of this paper is to experiment a dynamic performance management (DPM) approach to explore and assess the business dynamics of digital ride-hailing platforms with a focus on both supply and demand sides, and related interplays. Design/methodology/approach: The research adopts the DPM framework supported by simulation-based experimentations for developing a systemic case interpretation of Uber Inc. and its specific business complexity. Findings: The emerging scenario analysis reveals that changes in the commission percentage for drivers and cutting prices for customers (car hailers) by competitors have significant impacts on the car-hailing industry. Originality/value: DPM and associated simulation-based analysis of the ride-hailing business may provide significant managerial decision insights and a ground base research in a relatively less-explored field within the strategic management domain.",

keywords = "Case study;, Dynamic performance management; Multisided platforms; Ride-hailing business; Simulation; System dynamics modelling; Uber Inc, Case study;, Dynamic performance management; Multisided platforms; Ride-hailing business; Simulation; System dynamics modelling; Uber Inc",

author = "Federico Cosenz and Davood Qorbani and Yokei Yamaguchi",

year = "2020",

language = "English",

pages = "1--18",

journal = "International Journal of Productivity and Performance Management",

issn = "1741-0401",

publisher = "Emerald Group Publishing Ltd.",

}

TY - JOUR

T1 - An exploration of digital ride-hailing multisided platforms' market dynamics: empirical evidence from the Uber case study

AU - Cosenz, Federico

AU - Qorbani, Davood

AU - Yamaguchi, Yokei

PY - 2020

Y1 - 2020

N2 - Purpose: The purpose of this paper is to experiment a dynamic performance management (DPM) approach to explore and assess the business dynamics of digital ride-hailing platforms with a focus on both supply and demand sides, and related interplays. Design/methodology/approach: The research adopts the DPM framework supported by simulation-based experimentations for developing a systemic case interpretation of Uber Inc. and its specific business complexity. Findings: The emerging scenario analysis reveals that changes in the commission percentage for drivers and cutting prices for customers (car hailers) by competitors have significant impacts on the car-hailing industry. Originality/value: DPM and associated simulation-based analysis of the ride-hailing business may provide significant managerial decision insights and a ground base research in a relatively less-explored field within the strategic management domain.

AB - Purpose: The purpose of this paper is to experiment a dynamic performance management (DPM) approach to explore and assess the business dynamics of digital ride-hailing platforms with a focus on both supply and demand sides, and related interplays. Design/methodology/approach: The research adopts the DPM framework supported by simulation-based experimentations for developing a systemic case interpretation of Uber Inc. and its specific business complexity. Findings: The emerging scenario analysis reveals that changes in the commission percentage for drivers and cutting prices for customers (car hailers) by competitors have significant impacts on the car-hailing industry. Originality/value: DPM and associated simulation-based analysis of the ride-hailing business may provide significant managerial decision insights and a ground base research in a relatively less-explored field within the strategic management domain.

KW - Case study;

KW - Dynamic performance management; Multisided platforms; Ride-hailing business; Simulation; System dynamics modelling; Uber Inc

KW - Case study;

KW - Dynamic performance management; Multisided platforms; Ride-hailing business; Simulation; System dynamics modelling; Uber Inc

UR - http://hdl.handle.net/10447/429392

M3 - Article

SP - 1

EP - 18

JO - International Journal of Productivity and Performance Management

JF - International Journal of Productivity and Performance Management

SN - 1741-0401

ER -