Non-sampling errors occur in all social sciences, tourism included. Apart from coverage and non-response, tourism research suffers from noteworthy measurement errors. The limitation and control of non-sampling errors plays a key role to prevent serious biases in research outputs. The entire survey design process could be based on the control and reduction of non-sampling errors. From this point of view, face-to-face interviewing represents an effective response to some common threats to data quality, particularly errors attributable to respondents and non-response.
|Title of host publication||Handbook of Research Methods for Tourism and Hospitality Management|
|Number of pages||12|
|Publication status||Published - 2018|
|Name||Handbooks of Research Methods in Management series|