22. Administering Face-To-Face Structured Questionnaires In Tourism Research

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Non-sampling errors occur in all social sciences, tourism included. Apart from coverage and non-response, tourism research suffers from noteworthy measurement errors. The limitation and control of non-sampling errors plays a key role to prevent serious biases in research outputs. The entire survey design process could be based on the control and reduction of non-sampling errors. From this point of view, face-to-face interviewing represents an effective response to some common threats to data quality, particularly errors attributable to respondents and non-response.
Original languageEnglish
Title of host publicationHandbook of Research Methods for Tourism and Hospitality Management
Pages259-270
Number of pages12
Publication statusPublished - 2018

Publication series

NameHandbooks of Research Methods in Management series

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