«IN ALTO I CUORI / L’ITALIA CAMBIA VERSO». DISCORSO POLITICO E INTERAZIONE NEI SOCIAL NETWORK

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[automatically translated] purpose of communication is to study the presence of Italian politicians in the two social network with more users (Facebook and Twitter). In the debate that has developed in recent years it has been stressed that the transition from Web 1.0 to Web 2.0 (and almost 3.0) has led to a rapprochement between politicians and users / voters / citizens (in that order). In the more general context of "disintermediation of communication" (Bentivegna 2002), it was thought (maybe there was deluded), that the filter is exceeded represented by mainstream media would create a direct relationship between politicians and citizens, almost like "by the manufacturer to the consumer. " Recent work (eg Spina 2012) have however shown how, in spite of the mass of messages on profiles and pages related to SN of politicians, only a part of them is constituted by two-way exchange between the politician and an exponent (or more users). The hypothesis developed in the contribution that the primary purpose of the presence of politicians on social networks is not so much to create a bi-directional contact with users / voters / citizens, but to be able to handle the mono-directional communication more directly and immediate, without the filter (even language) of traditional media. In order to test this hypothesis we were monitored profile Twitter and Facebook page of Beppe Grillo and Matteo Renzi. The choice to dwell on these politicians is essentially dictated by two reasons: the first is that Cricket and Renzi are the two Italian politicians with the most followed on social networks (one and a half million followers on Twitter and many followers on Facebook Grillo, almost nine hundred thousand on Twitter and on Facebook Renzi almost six hundred thousand); the second is that both are in the ground network which suits them best, as they are very familiar with the mechanisms of the web, its potential and its limits, that they know how to exploit it to their advantage. In particular, the analysis focused on the following aspects: 1) Type of post (news about the policy and initiatives, related to events or statements by other political, etc.). 2) type of interactions that are created , distinguishing between: 2a) the interactions between the political and the users; 2b) the interactions between users 3) linguistic and textual features of the post, their degree of consistency with the "web language" (in different linguitica analysis levels) and degree of meta-linguistic awareness and metapragmatic 's (self) identification the two different user communities the consideration of these aspects contributes to outline the various participatory structures that characterize the interaction on profiles and pages of the two political leaders. This definition is the first step to identify the linguistic-textual differences between the two politicians and their followers in the different types of post and the different types of interaction considered. their degree of consistency with the "web language" (in different linguitica analysis levels) and degree of meta-linguistic and metapragmatic conscience 's (self) identification of two different user communities The consideration of these aspects contributes to outline the various participatory structures that characterize the interaction on profiles and pages of the two political leaders. This definition is the first step to identify the linguistic-textual differences between the two politicians and their followers in the different types of post and the different types of interaction considered. their degr
Original languageItalian
Title of host publicationL’ITALIANO DELLA POLITICA E LA POLITICA PER L’ITALIANO Atti del XI Convegno ASLI Associazione per la Storia della Lingua Italiana (Napoli, 20-22 novembre 2014)
Pages661-675
Number of pages15
Publication statusPublished - 2016

Publication series

NameASSOCIAZIONE PER LA STORIA DELLA LINGUA ITALIANA

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